Usability rules the roost in web development. As Edward Tufte, Information Design Guru would say “the most common user action on a website is to flee“. It is all the more important that your online presence has what it takes to be simple, usable and communicate persuasively your core message.
A bad website is akin to a grumpy salesman (Jakob Nielson), yet lots of websites fail miserably on the usability stakes. Simplicity is the key to a good customer experience, the moment you take away ease of use, users /customers are not going to come back again.
Users want convenience and results and should be spared the hassles of being “made to think” on the website. Complexity is not sophostication for sure.
Smashing magazine shares 10 usability findings that will help you hit the fast track to better ROI from your web estate. Check it out out.
More handy value adds down below.
Take a peek at the anatomy of a useful website.
For wordpress lovers, here is an interesting study.
Check out more insights on usability and SEO ROI.
Will dwell more on this vital topic in forthcoming posts.