The “About Us” page on a website, especially for B2B websites is one of the most important pages since it talks specifics in explaining the company’s vision and what it exactly stands for. Recent trends show that this vital element of the website has been given due importance.
There has been a 9% improvement in the usability of About Us information on website according to Usability Guru Jakob Nielsen. All the more important in a B2B scenario where users will ideally be looking to get in touch with business partners and do the primary ground work on vendor evaluation.
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