Posts tagged as:

email marketing

Eight Simple Ways To Make Your Email Marketing Campaigns Rock

by Prakash Rangarajan on December 10, 2009

Pix Credits - Christian Ferrar

Pix Credits - Christian Ferrari

Direct Marketing Association research data shows that email marketing generated an ROI of $43.62 for each dollar that was spend on email campaigns in 2009. Shop.org’s State of Retailing Online 2009 survey of retailers dug out the fact that E-Mail is the most mentioned successful tactic overall. A 2009 survey of US B2B marketers by MarketingProfs and Forrester Research found that 39% planned to increase email budgets. All the above highlights that Email marketing just works. Yes, it works but we need to get the basics right.
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Great Combo – Twitter and Email Marketing

by Prakash Rangarajan on September 15, 2009

Email Marketing and Twitter

Email Marketing and Twitter - Killer Combo

The advent of Social Media, especially the microblogging nature of Twitter opens up lots of possibilities for lead generation, especially if you have built a strong follower base. Just imagine. You are just a tweet away from conversing with your segment, a tad too easy when compared to figuring out ways to improve open rates and click rates as the case may be with email marketing.

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