by Prakash Rangarajan on December 10, 2009
Pix Credits - Christian Ferrari
Direct Marketing Association research data shows that email marketing generated an ROI of $43.62 for each dollar that was spend on email campaigns in 2009. Shop.org’s State of Retailing Online 2009 survey of retailers dug out the fact that E-Mail is the most mentioned successful tactic overall. A 2009 survey of US B2B marketers by MarketingProfs and Forrester Research found that 39% planned to increase email budgets. All the above highlights that Email marketing just works. Yes, it works but we need to get the basics right.
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by Prakash Rangarajan on September 8, 2009
Social Media Networks have changed the way, the digital marketing game is played nowadays. Today’s buzz is the new kids on the information block, the “new” and the “now”, the newness of information and the immediacy of information. In the race for the “eye-balls”, dynamic information thats constantly updated has come to stay. This radical shift, taking off from the RSS stables and culminating in the tweet gives a real chances for marketeers to converse realtime with their prospects. B2C or B2C, inherent possibilities are endless. You can catch the tide here
