Social Media Networks have changed the way, the digital marketing game is played nowadays. Today’s buzz is the new kids on the information block, the “new” and the “now”, the newness of information and the immediacy of information. In the race for the “eye-balls”, dynamic information thats constantly updated has come to stay. This radical shift, taking off from the RSS stables and culminating in the tweet gives a real chances for marketeers to converse realtime with their prospects. B2C or B2C, inherent possibilities are endless. You can catch the tide here