Weekend WhiteBoard – June 2nd to 9th, 2007

The weekend whiteboard just give you a slick rundown on a few happening bytes that hogged all the limelight on the SEO scene this week. Without much ado lets hit the road running.
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Google to feed on Feedburner

Feedburner, the popular RSS feed service provider has finally been acquired by Google. It lays to rest all speculation regarding the imminent acquisition. For Google, it was more a question of when than why. So feedburner rss feeds will now include contextual targeted ads, the sole reason why feedburner came under the Google scanner.
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LinkBaiting Idealets in a nutshell

Linkbaiting refers to the creation of natural and free links from your audience. It is all about enticing your audience to actively link to specific content on your website. The existing social web punctuated with numerous bloggers has made link baiting an accelerator in driving traffic.
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Using Mod_Rewrite for Search engine friendly urls

Any database driven website generates dynamic urls which can prove to be the bane of search engine spiders. Lots of e-commerce sites, forums and content management systems all have difficulty in getting indexed properly. Organic listings take a beating in these cases especially if dynamic urls have many variable strings.
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Snow Moon

Clouds float in demure stupor,
A moon’s careless dreams in white,
All except one in angelic vision,
Floating still on sky space rented,
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Technical Writer Debate- Generalist Vs Specialist

The Technical documentation expert’s competence lies in his expertise to write concise, comprehensive, focussed and usable documentation that communicates directly to his core audience. The ability to get complete information about the system from the subject matter experts coupled with an inherent or learned attitude towards new trends, developments in his domain does make his job easier.
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Google Earth – Geography making History

There are no two doubts about the fact that Google Earth is one of the coolest things on the internet right now. There are not many in the web space who dont know about Google Earth now. From kindergarten to commerce, the Google Earth fever has left none untouched. GE is one new age tool that awaits further exploitation.

Start clicking, zoom, hover and pronto, you just reach where you want to be.The first thing that I did and I presume that every one does when they log into Google Earth is to search for their residence location. Thanks to the data collected by NASA’s Shuttle Radar Topography Mission, the digital elevation model (DEM) was made possible. And this means fantastic views of anyplace on earth, anywhere, anytime, and that too in 3-Dimensional format. Fantasies can’t get any better.

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