The advent of Social Media, especially the microblogging nature of Twitter opens up lots of possibilities for lead generation, especially if you have built a strong follower base. Just imagine. You are just a tweet away from conversing with your segment, a tad too easy when compared to figuring out ways to improve open rates and click rates as the case may be with email marketing.
For all those who are gung-ho about Twitter real time search results, however buggy it might be, here is a wake up call. Search behemoth Google maybe has it all too, just that they are not as close as can be. Even when they enhanced the search time frame in May, the minimum option was the past 24hours, hardly in the scale of Twitter. Yet, you can get search results right upto the last minute and second by changing the search parameters on the address bar as Ran Geva of the Omligi Blog has found out.
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The recent makeover unveiling of Facebook Lite this week is a welcome addition to the Social Media Bandwagon. The lighter, streamlined version has many takers among the early entrants as well as the late adoptors with its spartan demeanour and simple visage. As also slow internet connection users can breathe easy now with Facebook Lite.
Allow for an About Page
This is a peek behind the iron curtain, about the person you are. Share your professional expertise with a little bit of your human quirks to really connect. Don’t just talk about yourself. Touch also on what you would focus on the blog.
Before we get into the www or no www choice for your website domain url’s, it makes sense to have some clarity on Canonical URL’s. In simple terms, canonical means “standard” or “authoritative”, so the canonical URL is the one you would want the search engines and users to see. Technically www.website.com and website.com would mean different things to the search engines. This might create the possibility of self created duplicate content in the SE index as also the added factor of split in link popularity.
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Social Media Networks have changed the way, the digital marketing game is played nowadays. Today’s buzz is the new kids on the information block, the “new” and the “now”, the newness of information and the immediacy of information. In the race for the “eye-balls”, dynamic information thats constantly updated has come to stay. This radical shift, taking off from the RSS stables and culminating in the tweet gives a real chances for marketeers to converse realtime with their prospects. B2C or B2C, inherent possibilities are endless. You can catch the tide here
The “About Us” page on a website, especially for B2B websites is one of the most important pages since it talks specifics in explaining the company’s vision and what it exactly stands for. Recent trends show that this vital element of the website has been given due importance.
There has been a 9% improvement in the usability of About Us information on website according to Usability Guru Jakob Nielsen. All the more important in a B2B scenario where users will ideally be looking to get in touch with business partners and do the primary ground work on vendor evaluation.