Ten Thesis Customization Tips to get Started

by Prakash Rangarajan on November 6, 2009

Get Thesis and rock on

Get Thesis and rock on

Thesis 1.6 has hit the websphere and as expected, there are high value add design features and controls that makes it the most popular and widely used templating frameworks in todays times. Thesis is SEO compliant right out of the box and gives you slick control over the presentation layer. For the average blogger who would not be conversant with PHP to a great degree, Thesis capabilities facilitates experimentation with design and font without altering any basic code. And if you do know to code, the possibilities with Thesis Hooks are limitless.
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The Key to avoiding Keyword Cannibalization

by Prakash Rangarajan on November 1, 2009

Cannibalization of Keywords (Pix Credits: Rodolfo Clix)

Cannibalization of Keywords (Pix Credits: Rodolfo Clix)

Is your site suffering from keyword cannibalization? It does happen sometimes when the same keyword or keyphrase is targeted on multiple pages of the website, that can possibly have a negative effect on your rankings. What happens is that the search engines are served multifold choices for the patricular keywords and hence is forced to pick and choose whichever it feels is the best fit. This is a classic case of limiting to a great degree the search potential of your website. It is poor form really, putting all eggs in one basket and not being able to levearge the long tail of search.
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The Zen of Writing Magnetic Headlines

by Prakash Rangarajan on October 29, 2009

Headlines Grabbed (Pix Credit: Sanja Gjenero)

Headlines Grabbed (Pix Credit: Sanja Gjenero)

When a visitor is headed to your blog or a custom landing page, the first factor that can arrest his eyeball is your headline copy. It is the crux, the defining parameter that can make or mar his digital footprint on your site or a conversion goal. It is not an easy task though, yet you can still bridge the gap towards writing effective headlines if you can follow these basic building blocks to crafting that elusive stunner.
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Getting Real with Real Time Search

by Prakash Rangarajan on October 29, 2009

Twitter Flying High & Fast (Background Pix Credit: Flavio Takemoto)

Twitter Flying High & Fast (Background Pix Credit: Flavio Takemoto)

The recent announcement of a Twitter Google agreement to integrate Twitter’s real time search results and Bing’s Twitter Search beta services as also a deal with Facebook is a definitive pointer to the road search is headed on the web. In fact, Google’s Social Search on the anvil would not just have Twitter as the sole social media element but also all the social networks linked with your Google Profiles.
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Great Combo – Twitter and Email Marketing

by Prakash Rangarajan on September 15, 2009

Email Marketing and Twitter

Email Marketing and Twitter - Killer Combo

The advent of Social Media, especially the microblogging nature of Twitter opens up lots of possibilities for lead generation, especially if you have built a strong follower base. Just imagine. You are just a tweet away from conversing with your segment, a tad too easy when compared to figuring out ways to improve open rates and click rates as the case may be with email marketing.

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