by Prakash Rangarajan on December 7, 2009
Confused User - Pix Credits Gerard
Usability rules the roost in web development. As Edward Tufte, Information Design Guru would say “the most common user action on a website is to flee“. It is all the more important that your online presence has what it takes to be simple, usable and communicate persuasively your core message.
A bad website is akin to a grumpy salesman (Jakob Nielson), yet lots of websites fail miserably on the usability stakes. Simplicity is the key to a good customer experience, the moment you take away ease of use, users /customers are not going to come back again.
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by Prakash Rangarajan on January 6, 2009
The “About Us” page on a website, especially for B2B websites is one of the most important pages since it talks specifics in explaining the company’s vision and what it exactly stands for. Recent trends show that this vital element of the website has been given due importance.
There has been a 9% improvement in the usability of About Us information on website according to Usability Guru Jakob Nielsen. All the more important in a B2B scenario where users will ideally be looking to get in touch with business partners and do the primary ground work on vendor evaluation.
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by Prakash Rangarajan on April 25, 2007
Recent studies targeted at web users stress the holy mantra – a usable and accessible website improves eyeball stickiness. A cool dandy of a design doesn’t help much even if you can reach the top of SERP’s if you have not thought much about usability metrics.
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