by Prakash Rangarajan on December 11, 2009
XML Sitemaps are URL lists that gives a leg up to search engine spiders to easily find available URL’s to crawl and update their index with the latest website information. XML sitemaps serve as fodder for the search engines unlike the usual HTML sitemap which is meant as a navigation tool for human users.
In simple terms, XML sitemaps give Search Engine spiders an authoritive list of URL for indexing with additional meta data like the last modified date, frequency of change (updates) and page priority (hierarchy of importance vis a vis other pages).
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by Prakash Rangarajan on December 10, 2009
Direct Marketing Association research data shows that email marketing generated an ROI of $43.62 for each dollar that was spend on email campaigns in 2009. Shop.org’s State of Retailing Online 2009 survey of retailers dug out the fact that E-Mail is the most mentioned successful tactic overall. A 2009 survey of US B2B marketers by MarketingProfs and Forrester Research found that 39% planned to increase email budgets. All the above highlights that Email marketing just works. Yes, it works but we need to get the basics right.
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by Prakash Rangarajan on September 15, 2009
The advent of Social Media, especially the microblogging nature of Twitter opens up lots of possibilities for lead generation, especially if you have built a strong follower base. Just imagine. You are just a tweet away from conversing with your segment, a tad too easy when compared to figuring out ways to improve open rates and click rates as the case may be with email marketing.
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