From the category archives:

Web Copywriting

The Zen of Writing Magnetic Headlines

by Prakash Rangarajan on October 29, 2009

Headlines Grabbed (Pix Credit: Sanja Gjenero)

Headlines Grabbed (Pix Credit: Sanja Gjenero)

When a visitor is headed to your blog or a custom landing page, the first factor that can arrest his eyeball is your headline copy. It is the crux, the defining parameter that can make or mar his digital footprint on your site or a conversion goal. It is not an easy task though, yet you can still bridge the gap towards writing effective headlines if you can follow these basic building blocks to crafting that elusive stunner.
[Read On…]

{ 0 comments }

Key Tips to writing on the Web

by Prakash Rangarajan on April 2, 2007

Writing good content on the web needs strong domain knowledge and a flair for effective communication. The key mantra is understanding how to package information in a structured manner. Writing for the bots will never take you anywhere. Its just garbage pieced together.
[Read On…]

{ 0 comments }