by Prakash Rangarajan on November 1, 2010
Social Media adoption might not be everybody’s cup of tea, especially for the late convert organizations who might want to hit the deck running. Whatever be the teething troubles and the possibility of getting drowned in the crescendo that engulfs the web, it is never too late and not too difficult as such to make yourself heard. Whether your goal is to ” experiment” or “strategic engagement”, as long as you factor in relevance and focus to your target audience, “influential conversations” can happen that can help your business take just that extra dimension and lead to business transformation.
[Read On…]
by Prakash Rangarajan on October 29, 2009
The recent announcement of a Twitter Google agreement to integrate Twitter’s real time search results and Bing’s Twitter Search beta services as also a deal with Facebook is a definitive pointer to the road search is headed on the web. In fact, Google’s Social Search on the anvil would not just have Twitter as the sole social media element but also all the social networks linked with your Google Profiles.
[Read On…]
by Prakash Rangarajan on September 15, 2009
The advent of Social Media, especially the microblogging nature of Twitter opens up lots of possibilities for lead generation, especially if you have built a strong follower base. Just imagine. You are just a tweet away from conversing with your segment, a tad too easy when compared to figuring out ways to improve open rates and click rates as the case may be with email marketing.
[Read On…]
by Prakash Rangarajan on September 14, 2009
For all those who are gung-ho about Twitter real time search results, however buggy it might be, here is a wake up call. Search behemoth Google maybe has it all too, just that they are not as close as can be. Even when they enhanced the search time frame in May, the minimum option was the past 24hours, hardly in the scale of Twitter. Yet, you can get search results right upto the last minute and second by changing the search parameters on the address bar as Ran Geva of the Omligi Blog has found out.
[Read On…]
by Prakash Rangarajan on September 13, 2009
The recent makeover unveiling of Facebook Lite this week is a welcome addition to the Social Media Bandwagon. The lighter, streamlined version has many takers among the early entrants as well as the late adoptors with its spartan demeanour and simple visage. As also slow internet connection users can breathe easy now with Facebook Lite.
[Read On…]
by Prakash Rangarajan on September 8, 2009
Social Media Networks have changed the way, the digital marketing game is played nowadays. Today’s buzz is the new kids on the information block, the “new” and the “now”, the newness of information and the immediacy of information. In the race for the “eye-balls”, dynamic information thats constantly updated has come to stay. This radical shift, taking off from the RSS stables and culminating in the tweet gives a real chances for marketeers to converse realtime with their prospects. B2C or B2C, inherent possibilities are endless. You can catch the tide here
