From the category archives:
Pix Credits - Blogless
SeoMoz has released an awesome tool for link analysis, OpenSite Explorer a couple of days back that has taken the SEO world by storm. Taking advantage of an free offer for registered members for the first 48 hrs I had a productive time checking out what promises to be the best link analysis tool available (Y! Site Explorer lags behind in comparision)
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XML Sitemaps for better indexing
XML Sitemaps are URL lists that gives a leg up to search engine spiders to easily find available URL’s to crawl and update their index with the latest website information. XML sitemaps serve as fodder for the search engines unlike the usual HTML sitemap which is meant as a navigation tool for human users.
In simple terms, XML sitemaps give Search Engine spiders an authoritive list of URL for indexing with additional meta data like the last modified date, frequency of change (updates) and page priority (hierarchy of importance vis a vis other pages).
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Cannibalization of Keywords (Pix Credits: Rodolfo Clix)
Is your site suffering from keyword cannibalization? It does happen sometimes when the same keyword or keyphrase is targeted on multiple pages of the website, that can possibly have a negative effect on your rankings. What happens is that the search engines are served multifold choices for the patricular keywords and hence is forced to pick and choose whichever it feels is the best fit. This is a classic case of limiting to a great degree the search potential of your website. It is poor form really, putting all eggs in one basket and not being able to levearge the long tail of search.
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Before we get into the www or no www choice for your website domain url’s, it makes sense to have some clarity on Canonical URL’s. In simple terms, canonical means “standard” or “authoritative”, so the canonical URL is the one you would want the search engines and users to see. Technically www.website.com and website.com would mean different things to the search engines. This might create the possibility of self created duplicate content in the SE index as also the added factor of split in link popularity.
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The weekend whiteboard just give you a slick rundown on a few happening bytes that hogged all the limelight on the SEO scene this week. Without much ado lets hit the road running.
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