Pix Credits - Blogless
SeoMoz has released an awesome tool for link analysis, OpenSite Explorer a couple of days back that has taken the SEO world by storm. Taking advantage of an free offer for registered members for the first 48 hrs I had a productive time checking out what promises to be the best link analysis tool available (Y! Site Explorer lags behind in comparision)
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What Matters now - Pix Credits - Seth Godin
Seth Godin’s recent pet project, the much awaited free e-book “What Matters Now” is on the websphere now. Game changing conversations, power ideas that can accelerate positive change, sacrosant food for thought that can make your 2010 an elevated journey of realized potential and enhanced growth and more, form the essence of this book, a collection of ideas of around 70 big thinkers who have seen it all and made it happen.
Each thinker was asked by Seth Godin to dwell on a single word that really matters now in the form of a short essay. The end result of this wonderful project has been a remarkable treatise that is an inspirational and fulfilling read. Download “What Matters Now” right now and you will be asking for more definitely.
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XML Sitemaps for better indexing
XML Sitemaps are URL lists that gives a leg up to search engine spiders to easily find available URL’s to crawl and update their index with the latest website information. XML sitemaps serve as fodder for the search engines unlike the usual HTML sitemap which is meant as a navigation tool for human users.
In simple terms, XML sitemaps give Search Engine spiders an authoritive list of URL for indexing with additional meta data like the last modified date, frequency of change (updates) and page priority (hierarchy of importance vis a vis other pages).
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Pix Credits - Christian Ferrari
Direct Marketing Association research data shows that email marketing generated an ROI of $43.62 for each dollar that was spend on email campaigns in 2009. Shop.org’s State of Retailing Online 2009 survey of retailers dug out the fact that E-Mail is the most mentioned successful tactic overall. A 2009 survey of US B2B marketers by MarketingProfs and Forrester Research found that 39% planned to increase email budgets. All the above highlights that Email marketing just works. Yes, it works but we need to get the basics right.
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Confused User - Pix Credits Gerard
Usability rules the roost in web development. As Edward Tufte, Information Design Guru would say “the most common user action on a website is to flee“. It is all the more important that your online presence has what it takes to be simple, usable and communicate persuasively your core message.
A bad website is akin to a grumpy salesman (Jakob Nielson), yet lots of websites fail miserably on the usability stakes. Simplicity is the key to a good customer experience, the moment you take away ease of use, users /customers are not going to come back again.
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